Reports & Manuals


There's nothing quite so effective as a "free special report," if it's written well. There really is a system to writing a report in such a way that the sales letter is woven in an almost invisible way throughout it, with increasing intensity. A free report must have some valuable information for the prospect, and lead them in a compelling way to contact you once they've read it. Here are a few examples of "Special Reports" written as sales collateral for clients. Download them and use them as examples for your own marketing.

Contact us for a copy of another popular free report,
especially for marketers:"The Maxims of Marketing,"


This report, done for real estate guru Ron LeGrand, was never beaten as a lead-generating control.

View the CFG infomercial Intro (the "Home Business Journal"), the longest-running lead-gen ever.
(5.7 meg)

Foreclosures expert Steve Maletos commissioned
"The 26 ABCs Of Making Money Fast In Real Estate."
 
Also download the :60 TV spot
(3.5 meg)


"The Six Biggest Refi Mistakes and How to Avoid Them" was written for national mortgage brokerage AccessAmerica. This was written in such a way that it could be sent in sections via email.


The Seven Deadly Sins report was written to bring in investors for AmoroCorp's national programs.

 

In order to find IRA/401k rollover clients to invest in their socially-conscious programs, City Capital Corporation used this report.
(1.6 meg)

 

In a crowded field of real estate gurus, WEB3Direct created the "Sgt. Thomas" persona to catapult a new program in virtual real estate investing.

 

 

Often overlooked or considered merely functional, one of the first key steps for effective marketing is to codify all the aspects of a new program into a "manual," especially one with a national vision. This allows pospective customers to see a completed, well-thought-out plan. It helps establish the language of the program and create customer expectations. And when done properly, will "train" the customer from their first contact, making it easier to keep them on your sales track. This one step establishes the potential for success more than anything else in the early stages, and helps to keep prospect/client interest high and product returns/cancellations low throughout the life of the program.

"How It Gets Done" was an internal operations manual written for the Marketing Department at SDI/IMH, as we grew from one person to 16 in 60 days. This section detailed every step of getting a direct mail letter written and out the door (the new "customers" were the new staff, who had to be brought up to speed in record time).

 


The national "Million Mile Challenge" was created by Web3Direct for Biketrip.com, for cities and corporations, to encourage physical fitness programs for entire communities. This was the manual for organizers. All peripheral materials listed were also created from scratch. Another full manual was created for participants.

The national Credit-Investor program was created for national urban developer City Capital Corp, to create an internal base of investors for all of the company's properties. This is the pre-application packet the prospective investor received (online or call-in), with complete descriptions of the program as well as their initial forms and requirements.
     
  

Let Web3Direct create a powerful, customized "special report" to drive new prospects into your business today!

 

 

 

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