Our Team
W. Emerson Brantley III, BA, MCL, CME
With an extensive 32-year career in marketing, sales and business funding expertise and over 7500 direct marketing campaigns, Emerson Brantley uses compelling copywriting and direct marketing expertise to pull as much as 11% front-end response results from cold lists; conversion results as high as 74.1%; and up to $1952 per lead (with a $49 entry point!) from his highly-profitable back-end marketing campaigns. Part of what makes Emerson Brantley unique is his perspective as a marketer: he spent 10 years in direct, face-to-face sales & sales management. Combined with serving on multiple boards of directors in the US and UK, Brantley brings clients an unparalleled understanding of the interrelationship of powerful sales & marketing and quantum business growth. He provides his clients with both direct marketing expertise and strategic business coaching, helping them achieve quantum growth. His results include 1495% annual growth; TWO Inc. 500 listings; successful merger, and three public offerings, including a €132,000,000 IPO).
Emerson Brantley is best-known as creator of the longest-running profitable lead-generating infomercial of all time -- the "Cash Flow Generator" which he originated in 1993 for real estate guru Ron Legrand (Success Development International or SDI). Emerson first wrote the core piece, the lead-generating "special report", and tested it using direct mail and groundbreaking early online marketing (almost a year before the World Wide Web!). Brantley then developed it into the profitable Cash Flow Generator infomercial SDI used to build their customer list to over 200,000. In 2003 Russ Whitney's WIN acquired the Cash Flow Generator, using it virtually unchanged to generate 60,000 new registrants and $6.8 million in new revenue in the first five months alone and estimating a continuous 10,000 new customers a month from the Cash Flow Generator (RUSS.PK 8K SEC filing).Direct marketing campaigns created and managed by Emerson Brantley have generated up to 14% click-thru rates and conversion results as high as 41.55% - 67.8%; increased website traffic to 100,000+ visitors per day; explosive partner programs with over 3400 affiliates; 1792% increased opt-ins; 400% increases in catalog sales; and 298% customer database growth. Using direct response techniques, Brantley's PR campaigns have had 90% industry media pick up and created up to 3000 media events -- in a single weekend.
Companies as diverse as seminar and training innovator SDI Wealth Institute and International Media Holdings; Fortune 100 industrial giant Fruehauf; transportation leader Emery Worldwide (receiving their national Special Recognition Award); Bronz-Glow international industrial coatings; Socially-Conscious City Capital Corporation; and America's oldest non-profit, American Forests; have all relied on the successful marketing strategies of Emerson Brantley and their results. He has also worked closely to develop national programs with the national office of Veterans of Foreign Wars, National Baseball Hall of Fame, Wright Brothers National Memorial at Kitty Hawk, and many others.
Emerson Brantley specializes in creating cost-effective, high results direct marketing that drives in more traffic, converts more prospects, and generates more dollars per customer for his clients, helping his clients achieve quantum growth and dominate their national and global markets.
Emerson Brantley
"Conventional wisdom is almost always wrong."
Don R. McCarthy, International Affairs
Don R. McCarthy
Don R. McCarthy brings a vast resource of international trade, business development and government relations expertise to WEB3Direct. He served for twenty-five years as the Barbados Consul to the United States with direct responsibilities for Tourism.
As Consul for Barbados his direct responsibilities included overseeing all consular affairs, trade and investments; advising U.S. corporations and investors on offshore banking and investment opportunities in Barbados; maintaining relationships with key U.S. Gubernatorial and Mayoral offices, with the U.S. State Department and U.S. Office of the Chief of Protocol, as well as with regional, state and federal U.S. law enforcement offices. In addition, he worked with private entities to develop mutually-beneficial relationships in trade and international investment in the region.
Mr. McCarthy has served on numerous international boards, including as Chairman of the Advisory Council for the Caribbean Tourism Organization and Chairman of the Marine and Ecological Research Foundation. He has also served as a Director of Ramnat Financial Group and for Distinctive Luxury Vacations; the Greater Los Angeles World Trade Center Association and the Los Angeles Diplomatic Corps, among others. He currently serves on Bio-Jet International's board of directors, a global alternative fuels company.
An internationally-recognized expert on global tourism, marketing, trade and the Caribbean Basin Initiative, Mr. McCarthy is a highly sought-after lecturer and instructor, presenting at major universities including Pepperdine University's MBA program, the University Of Austin, Stanford and others. In addition, corporations such as Pan Am Airlines (at their Annual Sales Conference) and multi-national business and governmental organizations such as the Caribbean Tourism Organization have featured him at their conferences and seminars worldwide.
After completing his Bachelors and Masters of Business Administration at the Western States University in Fullerton, CA, Mr. McCarthy continued his postgraduate education and training at Pace University, University of Surrey in the United Kingdom, the Barbados Institute of Management and Productivity, and other specialized programs worldwide.
As a member of the WEB3Direct team, Don McCarthy's unique international business expertise and leadership skills play a key role in advising and guiding our company's global growth.
Meet Our Other Team Members... Rud P. Bergfeld, Business Funding Scott Johnston, Member Benefits, Joint Ventures D.C. Hawk, IT & Web Design Management Fred Pollnitz, Art Direction, Web Design C. Charlotte Pollnitz, Search Engine Optimization & Keywords
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